Organic products owe their great fortune on the market in the utmost years to a renewed sensitivity of public opinion and therefore of consumers to environmental issues: energy saving, decreasing pollution and ecology are hot topics increasingly covered by the media and felt by the public. A theme that also touches the packaging sector for organic products.
Initially, only a niche of consumers were interested in and demanded these types of products, while today the organic sector has now entered the large-scale retail sector, so communication and aesthetics have also become important aspects to consider, along with a series of expedients to enhance organic production as much as possible with precise marketing interventions, from communication to packaging, an increasingly important factor even for this category, which uses traditional sales channels and is therefore overloaded with proposals and competitors.
For choose the most suitable packaging possible for an organic product, there are some fundamental aspects to keep in mind, considering that the target audience is increasingly ethically aware, technically prepared and attentive, informed and sensitive.
Convincing packaging for organic products will therefore have to comply with features that can reinforce and emphasize those of its contents.
Organic packaging is environmentally friendly
For an organic product, the ecological value is fundamentally. Since its production has minimal environmental impact and aims to contain if not zero its pollution contribution, the packaging accordingly will also need to align with the values of the content:
- The most environmentally friendly packaging is biodegradable: with less impact on the surrounding environment, it is biodegradable, compostable or at least as recyclable as possible. And this added value should be made explicit on the packaging.
- To create less pollution, it consists of less packaging material, thus reducing its volume, the energy required to produce, transport and handle it, to the amount of waste to be disposed of.
Celvil proposes PLA as the main biodegradable and certified plastic material, recognized as among the most suitable for packaging of organic products.
Organic packaging respects the health of the consumer and the environment
By definition, ‘organic’ are products whose production excludes or limits the use of chemicals; agricultural fertilizers or livestock feed are avoided in production processes.
- Just as me for organic product are precisely indicated ingredients and any chemical agents used, for packaging the composition of the material and its explicit declaration are also an added value, signaling a caring attitude toward consumer health and the environment.
- Packaging is identified as a practical medium with protective, transport and barrier functions, which at the same time stands for hygiene and quality, does not contaminate the product itself, and at the same time does not employ materials that are harmful to health and the environment.
- Products from non-chemically treated and non-genetically manipulated crops should for consistency be presented in a form and appearance that represents these values and intuitively recalls them to the consumer.
Organic packaging complies with European regulations
Organic products are highly respected and valued, but at the same time they are placed under strict controls and regulations: they must in fact guarantee a high standard of quality, respect for the environment and health, as mentioned above, in order to gain and maintain the trust of consumers.
To guarantee this trust, standards have been established and requirements to be met to which these products must refer in order to be able to declare themselves ‘organic’ and use this added value to their advantage.
The organic label is a symbol and guarantee of the quality of the products that display it on the label. The symbols to be precise are two, the Euro leaf and the European Label.
This allows the consumer to recognize in the product values such as respect for the environment throughout its life cycle, thus from production, packaging to disposal of the packaging, while it allows the producer to diversify itself from competitors in the market, boasting a recognition that places it in a selected, respected and virtuous bracket, and thus increasing its reputation and recognition by the consumer public.
